In recent years, using colorful illustrations became the new trend of branding of major Saas companies. These illustrations usually depicts colorful cartoon buddies engaging in various activities. While this style of illustration is meant to be inclusive and representative of everyone, I find it falling short on representing minority groups. Therefore, I created an animated mural that features POC characters.
2d sketches + research of possible
3d modeling of the characters using Autodesk Maya + Arnold for rendering